Digital Media Specialist

Introduction

Fancy a job as a Digital Paid Media Specialist in fashion? Van de Velde is probably the right fit for you. With over 100 years of experience, Van de Velde creates and produces the famous premium lingerie brands, Marie Jo, Primadonna and Sarda. Do you want to be part of one very committed and highly professional team, +1500 employees worldwide? Van de Velde lingerie, listed on the stock exchange for 25 years, continues to grow and is looking for a talented and enthusiastic Digital Paid Media Specialist based in Belgium.

Purpose: 'we ignite the power in women'

In 2022, we defined the Van de Velde purpose: 'we ignite the power in women' from our company values:

We are driven by Passion | We breathe Quality | We are authentic | We focus on Consumers and Customers | We are Entrepreneurial | Together we are Strong.

Your Function

As the Digital Paid Media Specialist, you’ll lead digital paid media campaigns to build brand awareness and engagement for our iconic lingerie brands, including Marie Jo, PrimaDonna, and Sarda, as well as retail brands Rigby & Peller and Lincherie. Working with our Marketing and Digital Commerce teams, you'll shape and execute paid media strategies for key markets in Europe (incl. France, Netherlands, Belgium, Germany, etc.) and the US. Responsibilities include:

• Digital Paid media strategy:

  • Develop the digitial paid media strategy aligned with business goals & implementing the roadmap for digital media acceleration with the media agency

  • Create a paid digital campaign strategy that maximizes visibility, awareness, and engagement, in collaboration with brand and performance managers

  • Diversifying the digital channel mix (through research, benchmarking) and suggest new tactics & ideas

  • Developing growth scenarios per channel and market within the paid media-driven channels using the standard KPI’s.

• Digital paid media management:

  • Execute the digital campaign strategy: plan, set-up, execute and optimise the paid campaigns across all digital channels, applying audience insights and A/B testing for optimal performance.

• Performance Analysis & Reporting:

  • Measuring and analysing the effectiveness (KPIs) of all marketing activities.

  • Track and analyze campaign KPIs, manage budgets, and deliver clear performance reports, using tools like PowerBI.

• Cross-Functional Collaboration:

  • Work closely with the content and communication teams to ensure campaigns align with brand identity, leveraging user-generated content and managing localization needs for diverse markets. (internal)

  • Handling the daily management of the media agency. (external)

Your Profile

• Master’s degree in Marketing, Business, or Communication or equivalent.

• 3-5 years of hands-on experience managing digital media campaigns with a strong focus on programmatic advertising and media buying (e.g., Facebook Business Manager, Google Ads). Preferably, someone with experience on the agency side.

• Analytical & Technical Skills: able to use reporting tools (Google Analytics, Meta Business,… ) and familiarity with A/B testing and landing page optimization.

• You have strong project management skills and you are an excellent multi-tasker. You are detail-oriented, hands-on, and thrive in a dynamic environment where flexibility is required and where you can challenge the status quo.

• You have the confidence to communicate needs effectively. You are comfortable negotiating and interacting with different stakeholders including external agencies.

• Fluency in English and Dutch, with knowledge of German or French as a plus

Our offer

• A full-time, permanent contract in a stable, internationally listed fashion company in Belgium (Schellebelle HQ).

• A competitive salary with additional benefits (e.g., meal vouchers of €8/day, eco vouchers, bonus, insurance, etc.).

• Flexibility, including the option to work from home up to 50% of the time, depending on your work schedule, with a focus on work-life balance. (HQ in Schellebelle)

• 20 legal vacation days + 9 additional ADV days. No collective or fixed holidays.

• You’ll receive a thorough onboarding program, providing a strong foundation for optimal growth opportunities later on.

• Collaboration within a large in-house marketing department with direct colleagues in various disciplines and countries.

• A challenging role within a company with a pleasant work culture that encourages initiative and new ideas.

• Each month, we host a VdV Café and organize many other activities where you can get to know your colleagues in a different setting.