Sales Excellence Coordinator

Introduction

Van de Velde is an ambitious and international company with over 100 years of experience in designing and producing premium lingerie brands such as Marie Jo, Primadonna, and Sarda. Join a passionate and professional team of more than 1,500 colleagues across the globe. As a publicly listed company for over 25 years, Van de Velde continues to grow and innovate in the world of premium lingerie.

Our mission: We ignite the power in women.

At Van de Velde, our people have always been at the heart of everything we do. We strongly believe in the strength and potential of individuals, and in the power of women in particular. This belief is reflected in the way we engage with our employees, our consumers, and women in society.

We are driven by Passion | We breathe Quality | We are Authentic | We focus on Consumers and Customers | We are Entrepreneurial | Together we are Stronger.

We are looking for a colleague who can help us grow, shares our values, and is eager to build strong relationships with our customers. Are you ready to make a positive impact? Take the next step in your career and join Van de Velde Lingerie!

Your Function

As the Sales Excellence Coordinator, you bridge business priorities and sales execution across Retail, Wholesale and E-commerce. Reporting to the Head of Sales Excellence, you connect Sales with Marketing, Merchandising, Design, Operations, Digital and the Van de Velde Academy to ensure coherent information flows, effective sales tools and compelling sales stories.

You play a key operational and project management role within the Sales Excellence roadmap, supporting training initiatives, CRM adoption, sales events and cross-functional projects to enable data-driven selling and a consistent premium brand experience.

Responsibilities include:

• You translate the global Sales Excellence roadmap into practical tools, content and initiatives, and coordinate rollout and adoption across regions and channels

• You support change around new sales processes, CRM tools and ways of working, including onboarding support for new sales colleagues

• You support capability building in data-driven selling, account and territory planning, and field sales planning and execution with channel heads and sales managers

• You coordinate sales training topics, formats and logistics together with the Van de Velde Academy and relevant stakeholders

• You act as a central hub for sales information, gathering and structuring inputs from Design, Marketing, Merchandising, Operations, Digital, Sales BPO and Market Analysis

• You translate input into clear sales stories and sharpen USPs for seasonal collections and new launches, aligned with brand positioning and Sales Excellence methodology

• You support the development, maintenance and usage follow-up of sales tools and platforms, including CRM, sales order entry, sales enablement tools and dashboards, and keep key sales communications coherent and on time

• You coordinate key sales moments throughout the year, including global and digital BIDs, managing timelines, deadlines and content readiness

• You support cross-functional Sales Excellence projects such as CRM adoption, sales process optimisation, pitch deck development with Trade Marketing and tools supporting sales force effectiveness, ensuring clear communication and timely delivery

Your Profile

• You have a higher degree in Business, Marketing or Communication (or equivalent) and 3–5 years of relevant experience in Trade Marketing, Sales Excellence, Sales Enablement, Sales Operations or a similar role

• You bring experience in a fashion, premium or luxury environment, or a strong affinity with premium brands and storytelling

• You understand market-driven and consultative selling (segmentation, account planning, value-based selling) and can translate it into practical sales support

• You thrive in a cross-functional, international setting and build strong partnerships across Sales, Marketing, Merchandising, Design, Digital, Operations and the Academy

• You are highly organised, strong in project coordination and able to manage multiple initiatives in parallel with ownership and follow-through

• You communicate with impact and can turn complex input, data and insights into clear, compelling sales narratives

• You enjoy enabling others through training and driving adoption of sales tools in a practical, hands-on way

• You influence without formal authority through clarity, collaboration and credibility

• You are fluent in English. Dutch, French, German and Spanish are strong advantages, and any additional language skills are a plus.

• You live the Van de Velde values of craftsmanship, entrepreneurship, authenticity and partnership and you are commercially curious, pragmatic and energized by learning, change and transformation.

Our Offer

• A permanent full-time contract in a stable, international, publicly listed fashion company with a pleasant company culture that encourages initiative and new ideas. 

• A competitive salary package with additional benefits 

• A thorough on-the-job training at the start of your employment and the opportunity to learn, develop and grow. 

• 9 additional paid leave days (ADV) on top of statutory vacation, which can be taken flexibly.